PPC or Pay-Per-Click advertising has been the most efficient and cost-effective way to advertise in the digital world since its creation. Digital marketing without PPC is like having a cell phone without service. You can have the best website, social media presence, and email campaigns in the world, but if no one sees them there’s no point.
With a PPC company, you’re able to be seen by thousands of potential customers daily on search engines like Google and Bing, which have millions of visitors every day searching for what you have to offer.
What Is PPC?
PPC is an acronym that stands for pay-per-click. PPC is a powerful marketing tool that helps you to promote your business on search engines like Google and Yahoo. When people search online, they are looking for a solution to their problem or a product that will meet their needs or wants. You need to be present in these searches when they happen if you want to benefit from them!
If you have something of value to offer someone who is searching online, they will pay attention when they see your ad at or near the top of their results page. If you don’t appear there, then no one clicks on your ad and so no money changes hands and no potential sale takes place.
Benefits of PPC
Pay-per-click advertising, or PPC as it’s more commonly known, has quickly become a common term in digital marketing. Many people believe PPC refers solely to ads on search engines such as Google and Bing. However, it can also refer to pay-per-click ads placed on social media sites like Facebook and LinkedIn or on display networks like Yahoo! and MSN. Regardless of what you call it, PPC has some undeniable benefits for advertisers looking to target their audience with relevant ad copy and calls to action.
In fact, according to a study from MediaMind in September 2013 PPC had an average clickthrough rate (CTR) of just over two percent—higher than that of display ads, Facebook ads, or email campaigns.
How to Use PPC – Best Practices
- Use Keywords That People Are Actually Searching For…This sounds like a no-brainer, but you’d be surprised how many people don’t do it. If you don’t use search terms that people are actually searching for, then Google won’t have any reason to show your ads and you’ll have wasted your time and money.
- Focus on Quality Ads…
- Keep Costs Low…
- Measure Results.
You can use AdWords or Bing Ads (or both) as long as you remember these four key points. Following them should help make sure that PPC is one of the most effective tools in your Digital marketing toolkit.
Should You Outsource PPC?
No matter how you feel about it, PPC is here to stay. If you’re thinking of trying your hand at paid advertising, or if you’ve been doing it for a while and want to grow, one thing is certain: You’ll need help. This is where outsourcing comes in. It can be tempting to try to manage your PPC accounts yourself—or worse, outsource all work related to search marketing—but don’t do it! Just because you can get something done faster or cheaper with an outside provider doesn’t mean that it makes sense.
Tips for Better ROI and Ad Recall
The most important part of digital marketing isn’t organic reach. It’s pay-per-click (PPC) advertising, specifically search engine optimization (SEO) and paid search ads, that gets your brand in front of your target audience. PPC is crucial for getting in front of those people at just the right time to make an impression on them – when they are looking to buy what you sell.
Both SEO and PPC have something in common: They rely on tracking metrics that show you how well your efforts are working so you can measure ROI and tune future campaigns accordingly.
Google AdWords is your most important tool when it comes to digital marketing because, quite simply, it’s a way to get your business in front of potential customers 24/7. There are thousands of businesses using PPC advertising as a powerful and affordable marketing strategy that allows you to target specific customers who are looking for exactly what you’re selling right now.
Whether you’re trying to capture leads or improve brand awareness, Google AdWords can help. Understanding how keywords work and how to use them properly will make a world of difference when it comes to getting more business from your digital ads.
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