It can be difficult to know what to expect when working with an SEO company, but if you remember these six things, your experience will be far smoother and more productive than it would otherwise be.
Collaborate with your SEO agency
In order for your SEO campaign to be successful, it’s essential that you and your agency collaborate. Your SEO firm should be a partner in your business, not just another vendor to check off on a checklist. Remember that every company is different and that communication is key. If you’re not getting what you need from your agency, try contacting their managing partners or CMO for additional help. You may also want to consider implementing a new keyword strategy if your campaign isn’t yielding desired results. This isn’t uncommon at all – most of our clients have multiple keyword strategies in place throughout their campaigns so they can track which keywords are working best and adjust as needed.
Ask your SEO company where they rank you
If you’re thinking about hiring an SEO Company in Chandigarh, ask them where they rank your website. If they don’t give you a straight answer (or can’t), that should be a red flag—either they aren’t ranking your site, or they aren’t transparent enough to tell you. Either way, proceed with caution. You want to work with someone who is willing and able to show you concrete results. It’s also a good idea to get in touch with some of their clients so you can see what kind of experience they have had working together. Before making any decisions, check out SEO companies Chandigarh has on offer and get in touch today!
Always follow up with your SEO company, even if they don’t
It’s important to build a relationship with your SEO company, and not just rely on them for their expertise. Following up lets you let them know how their progress is affecting your business, gives you an opportunity to hear about any new developments in SEO that may help your website, and keeps them involved in your business. How often should you follow up? Aim for once a month at first, but as you both get more comfortable with each other, gradually increase it until it becomes part of your routine.
Don’t be afraid to ask questions
You do not jump out of a plane without a parachute, do you? So why would you hire an SEO company without asking questions first? For example, what services will they offer? Will they dedicated to your project or have other clients as well? Who will you be working with and how are they trained in SEO best practices? How much will your campaign cost and how is that determined (e.g., by pages per month)? Are there any special projects or keywords that aren’t included in your plan (e.g., pay-per-click ads) and if so, how much do those cost extra on top of what you’re already paying for SEO services? And if you want references for their work, ask for them up front.
Don’t worry too much about keyword density or backlinks
According to SEO, if you have a lot of backlinks from high-authority websites and your on-page optimization is sound (your website loads quickly and has relevant, keyword-rich content), then you don’t need to obsess over keyword density or other hidden factors. In fact, there are many myths about SEO out there that can harm your website. For example, some companies charge hundreds of dollars for an SEO audit, in which they will supposedly use mysterious black-hat techniques (like cloaking) to increase their clients’ ranking in Google. This simply isn’t true—Google looks at on-page elements like load time, popularity/authority of links pointing to a page, keyword usage , and more.
Have realistic expectations
You want your company website to look amazing. You also want it to be at or near the top of Google’s search results. Where all of your target customers are browsing. Both goals are important—but they can come into conflict with each other. Creating a great website that performs well in search results takes time and effort. So don’t get frustrated if you don’t see immediate improvement after engaging a new SEO company. It takes time for search engines to evaluate websites. And for those websites to build their authority and gain more natural links from relevant sources on high-traffic sites. If you go in with realistic expectations about what’s possible (and what isn’t), you won’t be disappointed when your SEO efforts take time.
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